Our Journey in Financial Education
Building bridges between complex financial concepts and real-world success since 2019
How We Started
Back in 2019, our founder Sarah Mitchell noticed something troubling during her work as a financial advisor in London. Brilliant people were making poor investment decisions simply because nobody had taught them the fundamentals in an accessible way.
After watching too many clients struggle with concepts that should have been straightforward, Sarah decided to create something different. She gathered a small team of educators and finance professionals in a cramped office near Reading's town center.
What started as weekend workshops for local residents has grown into a comprehensive platform that's helped thousands of people across the UK develop genuine financial confidence.
Why We Do This
Financial education shouldn't be a privilege reserved for those who can afford expensive advisors or complicated courses. We've seen firsthand how the right knowledge at the right time can completely change someone's financial trajectory.
Every strategy we teach has been tested in real markets by real people. We don't deal in theoretical scenarios — our approach comes from watching what actually works for individuals building wealth over time.
The satisfaction comes from those moments when a concept suddenly clicks for someone. When they realize they can actually understand investing, that it's not some mysterious art form beyond their reach.